A collection arrives from a brand some of your customers adore. Calling them one by one is more than you can handle, and everyone just trashes the newsletter. So only the few who happen to walk in find out, and the pieces wait for the sales.
What you check
Scegli tu chi riceve il messaggio. La lista è una proposta: togli chi vuoi.
Solo clienti che hanno dato il consenso. Chi chiede di non ricevere avvisi non li riceve più.
Per una gioielleria cambia solo la partenza. Al posto della merce in arrivo, un anniversario o un compleanno segnato in scheda.
Similar cases
The same automation logic applied to other kinds of business:
Frequently asked questions
Where does it get the customers' purchases from?
From the register software (Scloby, Cassa in Cloud and the like) or from the list of loyalty cards. If you don't currently record brand and size at the register, you start doing so: without that data the system doesn't know who to notify.
Won't I risk bothering my customers?
The list is a proposal: you scroll through it and remove anyone you don't want to disturb. The system excludes anyone who got a message in the last two weeks and anyone who asked not to receive any more.
Do I need consent?
Yes. For promotional messages on WhatsApp you need the customer's consent and a template approved by Meta, and each message has a small cost. Customers who haven't given consent don't make it onto the list.
Does it work for a jewelry store too?
Yes, only the starting point changes. Instead of incoming merchandise there's the date of an occasion, which has to be collected at the time of purchase: almost no jewelry store records it today.