Glasses last two or three years, and in the meantime the customer forgets about you. Children should come back every year, but in September their mothers have other things on their minds. People who wear contact lenses run out of the box and reorder online, because nobody reminded them.
What you check
Ogni messaggio lo firmi tu. Puoi approvarne tanti insieme, ma nessuno parte senza di te.
Solo chi ha dato il consenso. E al massimo un messaggio ogni 60 giorni.
Nessuna diagnosi nei messaggi. Si propone un controllo, non si parla di disturbi.
Similar cases
The same automation logic applied to other kinds of business:
Frequently asked questions
Which management software does it work with?
It starts from the export that the optical shop's software already produces (Focus10 and the like): visits, prescriptions, contact lens purchases. If the program has an API we use that, but it needs to be checked with the vendor.
Who decides when to call a customer back?
You do. You set the thresholds at the start, for example children every 12 months, and change them whenever you want. Anyone with a sensitive note on their file gets no messages: they end up on your list of phone calls.
Can I write to all my customers?
Only to those who gave consent to receive messages, and at most one every 60 days. Anyone who replies asking not to be contacted again is removed from the lists. On WhatsApp you need message templates approved by Meta.
Does the message talk about vision problems?
No. It proposes an exam and a time slot, with no diagnosis and no mention of disorders. You read and sign every draft before it goes out.